"Harry Potter" actress Emma Watson's latest Lancôme advertisement is aimed at getting young women to start using lipsticks instead of lip gloss.

Watson appears in a new campaign for the brand's new offerings such as Rouge in Love lipstick and Vernis in Love nail polish.

Emma Watson made magic in her campaign for Trésor Midnight Rose perfume, but her latest ad for Lancôme really turns up the heat. The photo, shot by Mario Testino, touts the brand's new 'Rogue in Love lipstick' and 'Vernis in Love nail polish' and it will officially appear online beginning in February.

"The idea is to make this young generation, that has been a gloss fan, come back to using lipsticks," Youcef Nabi, president of Lancôme International shared.

"We worked with Emma on the shade range," Nabi added. The lipsticks, available in 24 shades for $25 each, come in a metallic case that can double as a mirror.

"This new generation spends their time looking at themselves in the mirror," Nabi says. She also added that the company will launch a new application, Virtual Mirror, with the lipsticks, which allows customers to experiment with various colors online before buying.

"You will be able to try all the shades by downloading your picture. It's really you transformed before your eyes," she says.

On the other hand, the nail polish complements the lip colors. It will be available at Nordstrom stores beginning in February for $15 per bottle. "Lipstick doesn't come without the nail enamel," Nabi says. "It's the ultimate fashion accessory," she added.