The popular adage that in life the only permanent things are change and death could possibly be altered if tech giant Google would succeed in its ambitious venture to solve death.

To achieve that goal, Google is launching a company called Calico, to be headed by Arthur Levinson, the chairman and former CEO of Genentech, a biotech company.

The search for a solution to death, which is also featured in a Time Magazine cover story, is based on Google CEO Larry Page's belief that there is huge potential to tap technology to improve people's lives. This could possibly lead to Google investing in projects that may seem "strange or speculative compared with" Google's existing Internet enterprise.

He stressed that the new investment is very small when compared to Google's core business.

Although Mr Levinson is also the present chair of Apple's board and Google is behind the Android OS, which is eating away the market share of the Cupertino-based tech giant, the head of Calico got the approval of Apple CEO Tim Cook to go ahead with Calico.

"For too many of our friends and family, life has been cut short or the quality of their life is too often lacking. Art is one of the crazy ones who thinks it doesn't have to be this way. There is no one better suited to lead this mission and I am excited to see the results," Mr Cook said in a statement quoted by Business Insider.

Although neither Mr Levinson nor Mr Page provided sufficient details on how Calico plans to beat death, Time wrote that it expects the new firm to use Google's core data-handling skills "to shed new light on familiar age-related maladies."

Getting into outlandish projects like Calico is an indicator of the type of ventures that Mr Page likes, which also explain why the tech giant that initially started as a search engine is into self-driving vehicles and Internet connections via floating balloons.

Time notes that if Google succeeds in this venture, dynamics in the workplace would change since retirement would become passé and much younger employees would have to work side-by-side with much older workers, making the ability to cooperate with diverse groups of people as a sought after future employee trait.

In turn, people would work longer and spend money longer, which would boost economies.

Other areas that the Time article on Calico looked into is the population boom if people would no longer die and if the situation would make life less noble or rich.

"The opposite is true. Being able to spend more time with friends and family, innovating, career building, exploring, learning, and helping others would increase the richness of our lives. The goal is more healthy time, which will lead to greater wealth and prospects for happiness. That is one of the noblest causes of all," Time wrote.