Eugenie Bouchard of Canada is reflected in the runner-up's trophy after being defeated by Petra Kvitova of the Czech Republic in their women's singles final tennis match at the Wimbledon Tennis Championships in London
Eugenie Bouchard of Canada is seen reflected in the runner-up's trophy after being defeated by Petra Kvitova of the Czech Republic in their women's singles final tennis match at the Wimbledon Tennis Championships in London July 5, 2014. REUTERS/Toby Melville

Eugenie Bouchard had a disastrous final at Wimbledon on Saturday, June 5. It not only crashed Canada's hopes of having its first ever Grand Slam winner but may also have jeopardised Bouchard's revenue opportunities from sponsors.

The Montreal girl lost to Petra Kvitova of Czech Republic 6-3, 6-0. It was an anti-climactic final which involved a player like Bouchard who did not drop a set before the match. The result of the match was disappointing for Canadian fans but the way Genie lost the match was even more depressing. According to experts, the unceremonious defeat may have cost Genie several fat deals which she could have bagged had she won the title.

Brands often seek to get associated with winners who represent perseverance, humility and hard work. Bouchard, despite creating history by becoming the first ever Canadian to reach a Grand Slam final, fell short of the ultimate goal as mere talent and promise would not be enough to get business deals. If Bouchard had shaped her potential to the Venus Rosewater Dish, experts feel there could have been more sponsors chasing the Canadian tennis star.

Even though these are still early stages in Bouchard's career, this is the high time for her to get more sponsors. The Canadian Press quoted Cosmo Sports owner Cary Kaplan who said that Genie would need a title to change her earning potential significantly. "She's charismatic. She is very focused. You don't have the impression that she will wilt away," he said.

Bouchard's advantage may well be her charming personality as well as her determination on the court. Her progress curve in the past few months has been legendary. Since she got eliminated in the 3rd round at Wimbledon in 2013, she reached the semi-finals at the Australian Open and the French Open. Now that she reached the final at Wimbledon, one may believe that her moment of glory is fast approaching.

This August, Bouchard will play at the U.S. Open. If she grabs the title, experts believe there will be raining sponsors for the Canadian sweetheart.

Contact the writer: s.mukhopadhyay@ibtimes.com.au

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