A man rests in a mud pit near the main stage at the Woodstock Festival in Kostrzyn-upon-Odra, close to the Polish-German border
A man rests in a mud pit near the main stage at the Woodstock Festival in Kostrzyn-upon-Odra, close to the Polish-German border, August 2, 2014. Some 500,000 people attended the festival that is the brainchild of Polish journalist and social campaigner Jerzy Owsiak. He initiated the event to say thank you to those who donated money to his GOCC charity organisation that delivers medical care for children. REUTERS/Thomas Peter

A new startup in the US is offering handsome male servants who would pamper their employers in the tradition of butlers for $125 per hour. The firm, aptly named ManServants, was established by two young female entrepreneurs. Some of their man servants are former strippers.

Josephine Wai Lin and Dalal Khajah, the co-founders of ManServants, got the idea while still employed by advertising agency AKQA which hired men to act as bodyguards for their boss as a joke. One of the men they hired was a male stripper whom they ordered to pretend to protect their boss from paparazzi, Techcrunch reports.

The pair hired more men for their company several times and then brought the idea to their friends' parties, which gave birth to ManServants.

Qualifications to be a man servant looks like the requirements for a male beauty pageant. Applicants must be very handsome, at least six feet tall and willing to do what they are asked by their masters. The tasks include singing Disney tunes, painting toenails, taking photos, throwing doves upon the arrival of their boss, filling up champagne glasses and serving as personal bodyguard against pretend paparazzi. The firm had posted on Craigslist its hiring advert.

Although some of the men servants use to dance naked in pubs and bars, their tasks excludes doing sexual acts, said Khajah. To deal with an insistent customer who wants to "bang" the men, the male servants have a ready toy gun with a flag that reads "Bang!"

Like most workers in the entertainment business, the men's real identities are kept secret and employers are the ones who call their hires by the names they want to use. To avoid the situation of customers falling in love with their servants, all sessions have a maximum time limit of six hours.

The startup's Web site insists that the man servants are not sex objects, rather "They are her subjects - intent on pleasing their queen." It added, "We believe everyone should feel like a queen for a day, and women should be able to get what they truly want, not just the only option available to them."

However, the company also allows men to hire their man servants. A few weeks ago, several of them were hired by a gay couple to serve as good-looking crowd during a same-sex wedding ceremony.

Here's the commercial for the ManServants.

YouTube/ManServants Co