A new line of underwear that will help Australians couples conceive a child is launched today by Mitch Dowd, in partnership with Bayer Australia. The fertility-friendly underwear and sleepwear is part of Fashion for Fertility campaign, which aims to assist one in six Australian couple who are encountering problems with conceiving, and also to raise awareness of pre-conception planning and fertility.

Research have shown that loose fitting underwear using breathable materials may assist healthy sperm production.

With this in mind, Mitch Dowd designed a fitted trunk with more room in the pouch giving wearers a choice between traditional woven boxer shorts and the now fitted trunk with more room to move. The range Gender Symbol Trunks and Basic Mid Length Trunk will hit Myer stores from November with proceeds going to fertility research.

The female sleepwear collection, Loose Fit Butterfly Sleeve Tee, Gender Symbol Stripe Tank, and Poplin Shorts or Pant are sold in sets and feature button-up tops designed for breastfeeding.

Young health and fashion conscious parents, swimming champion Michael and his wife Lindy Klim will serve as Fashion for Fertility Ambassadors in partnership with Mitch Dowd and Bayer Australia.

"Before becoming parents we were very conscious of lifestyle and diet to give our kids the best possible health. We're now very lucky to have two healthy children who are happy and full of life," said Michael Klim.

Michael's wife, Lindy Klim said that pregnancy is physically demanding and looking after your body before, during and after pregnancy will help you and your baby.

"I was always monitoring my food and took Elevit supplements to maintain high levels of vital nutrients. A sleepwear range designed for breastfeeding is a great idea and will help women get used to motherhood," she said.

In addition to wearing form friendly underwear, minimising exposure to pollution and stress can also improve a man's sperm health.

Menevit has been specially designed with a range of antioxidants to help improve sperm health. For women, important vitamins and minerals, including folic acid, iron and iodine all present in Elevit supplements, play vital roles in the health and wellbeing of mothers and babies. Bayer Australia produces of male and female vitamin and mineral supplements Menevit and Elevit

The Fashion for Fertility range is available in over 60 Myer stores. Further information about the campaign and a chance to win Mitch Dowd underwear visit www.fashionforfertility.com.au. Tweet