While Facebook is considering opening the door of the world's most popular social networking site to annoying and unwanted pop-up video ads, Firefox is turning off its portal to third-party cookies in upcoming versions of the popular browser.

The move has angered advertisers that want to capture the little bits of code left when Internet users surf and used to target the former with more ads.

Jonathan Mayer, the man behind the move to close the door on cookies by helping write the Firefox codeshare, refuses to budge from his position that the matter is up for a debate. He insisted the advertisers had lost the debate, causing his Twitter account to be deluged by sarcasm from advertisers who want their cookies intact.

Advertisers want to keep the cookies on by default in future versions of Firefox, but users of the browser would have the option if they want more privacy. Firefox will remove them by default, but would still allow users to turn them on.

With the Firefox policy, the three major browsers, including Safari and Microsoft, would have no-cookie policies which advertisers see as a threat to their potential income with the ubiquitous presence in the cyber world.

"The leverage used to be on the advertising industry's side, but it has become clear by virtue of the technologies at the browsers's disposal that the leverage is now on the consumer's side," Mr Mayer tweeted.

Cookies will be out for advertisers when Firefox releases its version 22 on June 25, 2013.

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