British singer-songwriter Adele has her golden touch in “Hello,” the leading single from her upcoming studio album, "25." Upon its release on Oct. 23, the song became an international chartbuster.

The music video, directed by Canadian filmmaker Xavier Dolan, broke the “Vevo Record.” It got more than 27.7 million views within 24 hours. The record was previously held by Taylor Swift for “Bad Blood,” which had 20.1 million views in the same timeframe.

Adele, who won an Academy Award for another chartbuster “Skyfall” from the James Bond movie, is featured in the video. The monochrome used in the video adds charm to the nostalgia it means to represent.

The director of the video calls it “highly unoriginal.” “I'm not good at imagining super-conceptual videos,” LA Times quoted Dolan as saying. “I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."

In an age of complexities, maybe the charm lies in the simplicity. Here are five best moments in the video:

Adele’s eye-contact with the camera

After a dramatic start of the video, we still wonder what the video is all about. We can see half faces of the singer who is trying to call someone, but she fails to contact presumably because of network failure.

Viewers may be still clueless while Adele uncovers the couch, now dusty and unused. The moment the apparently tired singer relaxes her neck and looks directly into the camera, the piano strikes, and Adele grabs the viewers’ attention with both hands.

Introduction of Mack Wilds

Adele’s boyfriend in the video, played by U.S. actor Mack Wilds, is introduced in a camcorder-like shot. The viewers are immediately informed that the video has nothing to do with Adele’s real-life partner, Simon Konecki. There may be a deliberate effort to select an actor who no way looks similar to Konecki.

The introduction of Wilds also introduces a green filter, used for the flashback scenes. The rest of the video has a yellow filter.

Camcorder becomes perspective

While we keep thinking that Adele captures moments with her onscreen partner with a camcorder, we are suddenly stunned when she grabs his face with both her hands. It is the moment we realise it is not a camera but Adele’s eyes which captured the memories.

That telephone booth in the jungle

The unused telephone booth in the jungle is not only a dramatic addition to the story, but a symbolic interpretation as well for the lack of communication between the partners. The receiver is disconnected, making it impossible to contact.

Mascara tears

A drop of tears falls from Adele’s eye. The drop, mixed with mascara, looks black in colour. Thanks to the monochrome, the drop looks similar to a drop of blood as well.

Adele is still holding the telephone as she keeps talking without breaking down in tears. However, she is seen breaking down and recovering herself in next shots.

Video Courtesy: YouTube/AdeleVEVO

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