Forget Technology: Is the Highly Expensive Apple Watch Fashionable
Apple Collaborated With Designers to Get the Trendy Look of the Apple Watch
The Apple Watch was showcased in IFA Berlin and by the look it was a beautiful watch. The internet is a buzz with its features and specifications along with all the, good thing that it can and cannot do. The Apple Watch will be in for pre-order early next year.
The market is now filled with smartwearables from headbands, smartshirts, smart earphones to smart shoes. Many people are looking forward to own the Apple Watch, but will it replace the regular watches.
To be the best in the market and to catch the customer's attention Apple will have to also appeal to their fashion sense. With companies like Swatch that make beautiful branded designer watches; can Apple Watch match these watches, is a question time will tell. To give the watch a designer look, Apple has hired big names in the fashion industry to the likes of Marc Newson, Burberry's Angela Ahrendts and Yves Saint Laurent's Paul Deneve. These fashion icons will help Apple in creating a watch that will appeal to people and make a fashion statement.
The watch industry was booming with business. According to Euromonitor, in the year 2013, the sales were of $8.3 billion watches in the U.S. alone. The watches that did business were sub-quartz watches that were in the range of $150, luxury watches from brands like Louis Vuitton, Omega and Rolex that were priced at $1,000 and above were also been popular.
Tim Barrett, a research analyst at Euromonitor said that watches were classic and were there for hundreds of years as accessories and fashion pieces.
In 2013 about 750,000 smartwatches were sold in the U.S. This is a small number when compared to the 123million smartphones and 32 million regular watches according to Barrett. The most popular smartwatch was the Pebble. Companies like Sony, Samsung and LG too have smartwatches that were large with software glitches and big screens.
Barrett also added that Apple is definitely in making the market and not breaking into it and there is potential as this market has to be made.
The Apple Watch is a square touch screen with round corners and comes with different finish and dials of different colours. The straps are also very colourful and sporty. It also has the finest leather straps that give it a premium look. Even options of metal straps are being offered. The overall look of the watch is very trendy and beautiful with different functions. This watch is priced at $349.