Executive producer of "The Walking Dead," Gale Anne Hurd, slams the idea that piracy helps in spreading the word. She believes that Google should implement strict measures to tackle illegal Web sites distributing pirated content. "Game of Thrones" Season 4 finale has already set a new piracy record as 1.5 million file-sharers downloaded a pirated copy in the first 12 hours, reports TorrentFreak.

"The Walking Dead" executive producer talked to The Guardian and stated that if people want to watch shows like "Game of Thrones" and "TWD," then piracy must be curbed.

"The truth is you wouldn't imagine stealing someone's car [or] a piece of art they have created," says Hurd.

"We are poised on the precipice in filmed entertainment—TV and movies—because of the prevalence of piracy the content creators will not get a revenue stream to the point that they won't be able to create. That is the danger of piracy," Hurd added.

Jeff Bewkes, chief executive of Time Warner, has commented "Game of Thrones" piracy has proved to be a better publicity tool to help increase TV subscriptions than Emmy.

However, Hurd thinks it is a "really dangerous thinking."

She says when consumers go to search for TV shows or movies in search engines, legitimate companies like Netflix are not even in the top 50 results.

Hurd also reveals that pirate Web sites look quite legitimate.

"They have advertising from well-known brands, and they take credit cards. How would the consumer know the difference between legitimate sites and illegitimate sites? There is a lot the advertising industry, credit card industry and search industry can do to help protect legit content," Hurd stated.

"Game of Thrones" is quite popular in Australia, Canada, the United Kingdom and the U.S.A. The show is available via legal channels in the countries mentioned; however subscriptions are quite expensive.