Heartthrob celebrity George Clooney has constantly made fun of the skin of his balls ironed out and not the wrinkles on his eyes. Clooney has inadvertently started a Hollywood craze in male cosmetic treatments.

Hollywood cosmetic experts have observed the rising popularity of a service known as "Tighten the Tackle" at the Beauty Park spa in Santa Monica. The non-surgical treatment to a male's testicles involves using a powerful laser to remove the wrinkles and hair, and reduce scrotum discoloration. Like the spa's female clients who want to maintain a clean and organized "garden", men want to have the same feeling too. During the awards season in the US, the spa was bombarded with requests for male genital treatment. Some of celebrity clients of the spa are preparing for the Emmys this coming September.

Women thought the Brazilian bikini wax was outrageous a decade before, but the procedure is now part of a woman's spa regimen.

The skin on the testicles is thinner just like the skin surrounding the eyes. Like an eyelift, genital cosmetic treatment can iron out the wrinkles under the scrotum for younger looking balls. Vanity is not only for women indeed.

Nurse Jamie from the spa refused to name the celebrities who wanted to "tighten" their "tackle," but based from the numerous inquiries, men are becoming more comfortable with how they want their body parts to look. The spa service is subtly named "Male Laser Lift" for now.

Beauty Park had a difficult time coming up with a name. The spa considered calling the male genital cosmetic treatment as "Go Nuts" and "Ball Ironing". The official name "Male Laser Lift", sounds more respectable and less hilarious.

The new male cosmetic spa service is already included in the spa Web site. The site highlights the benefits of Male Laser Lift which includes an even skin tone, tightening of skin, ingrown hair and skin tags removal. The process of removing hair under the scrotum may take up to 45 minutes. Tightening the skin may last for another 25 minutes.

The spa recommends interested males to at least book six sessions since results will last to four weeks. Those who have already taken the Male Laser Lift seem to be satisfied with how their balls look after the procedure. The service is completely safe with competent medical staff on board to assist the client's needs.

George Clooney was interviewed in Max magazine in Italy and had this to say about the procedure: "I did not like the wrinkles. It's a new technique, many people in Hollywood have done it. It's called ball ironing."