Today George Weston Foods Limited (GWF), a division of Associated British Foods (ABF), announced Andrew Reeves as its new Chief Executive, to lead the company's future growth.Andrew starts his new role with GWF in April 2011, following the departure of the company's previous Chief Executive, Geoff Starr. Over the past five years, Geoff led significant change at GWF and the broader industry through his board membership of the Australian Food and Grocery Council and Foodbank Australia.Andrew has in-depth knowledge and experience in the Australian and New Zealand food industries, with over 28 years in senior roles with market leading companies including Lion Nathan and Coca-Cola Amatil. Most recently, as Managing Director of National Foods, a Lion Nathan subsidiary, Andrew has been a driving force in transforming their sales and marketing capability, with a strong focus on the consumer and delivering through effective partnerships.George Weston, ABF's Chief Executive, said, "After an intensive global search, we're delighted to have secured an executive of Andrew's calibre to lead GWF's next stage of evolution in the dynamic and increasingly competitive markets in which our diverse businesses operate."Until Andrew takes up the role in April, ABF has appointed one of their most senior Executives, Sarah Arrowsmith, currently ABF's CEO of UK Grocery, as interim Chief Executive for GWF, reporting directly to George Weston. Sarah has solid experience in the Australian business, having previously led GWF's Tip Top Division. Sarah will ensure business momentum is maintained and a smooth transition upon Andrew's arrival.