GM Holden inaugurates new Adelaide plant for assembly of Holden Cruze
Adelaide will soon roll out freshly assembled Holden Cruze by 2011 as GM Holden Ltd said on Wednesday that its new facility in the area will commence production of a local version of the popular small car model.
The Chevrolet Cruze, manufactured by Holden's parent company General Motors, has been a hit in the US mainland ever since its entry into the market in 2008.
The new Adelaide plant is GM Holden's second production site in area, after the fully-operational Elizabeth plant that manufactures the country's best-selling Holden Commodore.
The production initiative through its new facility would allow the car maker to accelerate its localisation program and ramp up its productions to adequately meet the demands of the Australian market, according to GM Holden chairman and managing director Mike Devereux.
In his statement, Mr Devereux said that with the plants assembling both the Cruze and the Commodore "we have the flexibility to meet the changing demands of the market and to offer our customers a family of great locally made small and large cars."
GM Holden said that Elizabeth plant employees were responsible in engineering the Adelaide South Bodyshop, which is set to utilise 22 new robots along with 48 refurbished robots.
Mr Devereux confirmed that GM Holden's Elizabeth team took part in designing the new plant's productions process by "using the experience that many of them had from working on other great Holden programs like Monaro."
Present during the Wednesday inaugural of the new production facility was South Australian Deputy Premier Kevin Foley and Federal Minister for Innovation, Industry, Science and Research Senator Kim Carr.