(Source: Youtube/GoogleAustralia)

A new advertising study has suggested that Google Inc Australia's revenue will reach almost $1.74 billion as mobile search advertising on tablets and smartphones continues to remain popular. Google Australia was also pegged to become the biggest mode of advertising in the country by 2018.

Telsyte analyst Foad Fadaghi compiled the figures to show the mobile paid search in Australia continues to gain strength by 17 per cent in every quarter. Google Australia's revenues may reach $430 million by the end of 2013. With increasing figures, Google Australia is set to grab a 25 per cent share of the mobile search market worth $1.74 billion.

The new advertising study also revealed that smartphones and tablets were served 30 per cent of paid search links. Most of the Australian market's paid advertising was all thanks to Google because the search giant provides accurate estimates of its local advertising revenues.

In Google's latest accounts filed in May 2013, the company made a profit of $22.4 million by the end of 2012. Google Australia posted below $269 million in revenue for 2012. The figures do not include profits earned from searches in including Google's AdWords program.

According to the new advertising report, many advertisers were still trying to understand the best approach on how to include mobile search in their strategies. However, they monitor trends and behaviour of their audiences on new devices for mobile search.

Google still better than Yahoo Search

Meanwhile Google continued to reign supreme as the top search engine in the world, beating Yahoo as shown in the latest figures from SimilarWeb that analysed web traffic for July 2013. It found Google Inc had 21.4 billion visits from around the world in the month of July.

Yahoo only had 6.8 billion including the 100 million for photo site Flickr and 700 million for Tumblr. In the United States alone, Google had received 9.4 billion visits which is more than Yahoo had in its worldwide hits.

Branch and strategy head Daniel Buchuk of SimilarWeb said the number of visits is more accurate in accounting for Internet use.

RELATED STORIES