In today's virtual world, everyone wants to have faster and better access to information.

Most publishing and game companies have embraced the way of the apps-meaning using new media available to smart phones to connect to their market. Perhaps it is with this in mind that one of the biggest companies in the world decided to employ a different tactic for optimizing and disseminating information.

Google is forming a junction with a group of companies packaging digital content in a magazine-like format specified for mobile devices.

The leader in the search engine race made public its version, called "Currents," Thursday. It works on smart phones and computer tablets operating on Google's Android software, as well as Apple Inc.'s activation system and its iPhone and iPad.

"Currents" is actually late to the competition with regards to magazine applications for smart phones and tablets. It will be attempting to catch up to Flipboard, one of the most in style applications on the iPad, and Zite, which is owned by Time Warner Inc.'s CNN. Yahoo Inc. released a parallel product called Livestand just last month.

However, they are optimistic that their product will soon be ahead of the curve as they remind everyone that Google itself was once only secondary to Yahoo in terms of search engines.

Now, they're not only the leading choice by a mile, they even have a verb so ingrained in the vocabulary that one wouldn't even blink an eye to say the phrase, "Google it."

Google Inc. says more than 150 publishers have jumped on board to make available material to Currents. The contributing publishers include Forbes, PBS, Huffington Post and AllThingsD. Details on how Currents' ad revenue will be broken down weren't disclosed.

lso undisclosed as of yet are details as to how many users have already preordered the app.

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