Google has rolled out a new feature on its search site, which the Internet giant said will provide technical guidelines for error returns normally encountered by searches originating from China.

According to The Associated Press (AP), Chinese users that will encounter unusual error notices will be prompted with a note that would advise them to "try other search terms."

"By prompting people to revise their queries, we hope to reduce these disruptions and improve our user experience from mainland China," a Thursday blog by Google Senior Vice President Alan Eustace explained.

Analysts saw the move, announced last week, as Google's way of becoming more user-friendly with the site's Chinese patrons, which AP said comprised some 16 per cent of the total search market pie in the country, but not necessarily friendlier with the Chinese government.

As of December 2011, more than 500 million users were thought to have logged on the net and Google said that what has been added on its search features were wholly meant to correct "disruptive queries (that have been) over the past couple of years."

The tool's main function, according to Mr Eustace, was to warn users that the terms or characters they were entering during search attempts "may temporarily break your connection to Google."

But the Google intervention, AP said, could again invite the anger of Beijing as it would unveil to the ordinary users in China that certain terms or characters that they normally use in researching information about people or places were under the strict regulatory control of the government.

The censorship employed by China on Web searches within its borders were mostly meant to avoid undue disturbance in the country, analysts said, which despite its relatively liberal economic policies has kept a close lid on crucial social and political functions of Chinese citizens.

Mostly, AP reported, the recent search errors that plagued search queries from within China were attributed to the tweaks imposed on certain terms, specifically on searches that were connected, remotely or closely, to Bo Xilai, the popular Chongqing city chief executive that was sacked and eased out of government service recently.

Media reports, local and international, have indicated that Beijing had implemented damage-control mode on the Bo affair, getting him out of the public following the disclosure that his wife had been implicated in killing a British national.

But the political ramifications aside, observers have raised concerns that Google could be courting another tussle with Beijing after its censorship showdown with the country's political leadership, which saw the American firm pulling out the bulk of its business office from mainland China two years ago.

The latest Google move was announced in the wake of the regulatory approval stamped by Beijing on Google's takeover of Motorola Mobility, clearing the way for Android's, the company's mobile platform, continued deployment in the lucrative Chinese market.

It remains to be seen if Google's latest initiative will again spark a new tussle with China, analysts said.