Google pledges $1.6 million to the Internet Watch Foundation to fight child pornography in the Internet. The donation comes after British PM David Cameron urged Google to do something to address the issue of child porn.

Google is a regular benefactor of the charity and is considered one of highest annual contributors. The tech giant contributes $20,000 a year to help the organisation monitor child porn on the Internet. Other big contributors from media are Vodafone, Sky, Telefonica, BT and EE.

The donation is Google's attempt to answer Mr Cameron's call to "do more" on eradicating child pornography online and removing disgusting pictures from the Web. Mr Cameron said the presence of child porn on the Internet will only indulge the fantasies of pedophiles and mentally disturbed individuals. It's easy to search images of sexual abuse by typing the right keyword in search engines.

The Internet Watch Foundation finds the donation to be very generous. The additional funds will allow the organisation to employ 5 more personnel to fight child porn. Culture Minister Maria Miller invited representatives from online media giants like Google to discuss their respective measures to monitor offensive and sexually abusive content against children.

In recent weeks, Britain has witnessed two high profile trials involving the gruesome murders of children.

April Jones and Tia Sharp, five and twelve years old, were murdered by men who were found to have access to online child porn. Mark Bridger was sentenced a few days ago for killing April Jones. Authorities discovered he had an extensive library of violent child pornography. Tia Sharp's murderer downloaded images of child abuse from the Internet.

Google's director of communications, Scott Rubin, declared that the company had no tolerance for child abuse. Google's donation is only the first step to fighting child porn online.

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