Google (GOOG) decided to turn off their Google Reader for good. The product previously helped people go through feeds from multiple sites in a snap. Reader compiles RSS feeds and delivers them according to the preferences of the users. Apparently, Google thought their Reader "was not good enough" and decided to kill the application once and for all.

Once the announcement was out, companies, large and small, are already putting out their replacements for the product. There is a great market for heavy information users and companies are looking forward to catering to these people after Google's Reader stops providing services.

The death of the most popular RSS reader over the net can signal huge information gap and threat to RSS as a standard. Heavy news consumption and demand for news now pose a great concern: what will happen to the RSS industry? RSS has changed the way people get and process their news. News delivery has also become more convenient through it.

Reader was a revolutionary product in its own sense. However, it also created a number of imbalances in the market. Google killing their Reader can actually be the best thing that can happen to RSS today. RSS was an innovation. It provided a way for people to organize and do something about the decentralization of information over the web.

Initial adopters of the energy were blogs. It offered a way to deliver the news quickly to all subscribers. They are like email newsletters without requiring any information - not even the person's email at times. The primary feature of RSS is that it allows people to subscribe and unsubscribe to publishers without the signing up hassle.

As the market copes up with Google killing Reader and the continuous demand for RSS feeds, there several options people can check out for their needs.

  • Feedly - this is probably the best option after Google reader. Plus it is free. Feedly offers the conventional list options prevalent in Reader but they can also choose to have a dynamic magazine view. Feedly also has a wide selection of sharing options like Twitter, Facebook, Pinterest, LinkedIn, Google+, Evernote, Instapaper and Pocket. The service works with Firefox, Chrome and Safari. Both Android and Apple users can access the application.
  • The Old Reader - this app is great for users who just need the basic RSS service. It is nothing oo fancy or complicated. The design is similar to Google Reader plus it is very user friendly. Users can add or import feeds conveniently. However, sharing is extremely limited. There aren't too many options for social sharing.
  • Flipboard - Flipboard is fast becoming one of the most popular RSS services to date. The mobile application is available in both Google Play and Apple Store. Aside from RSS feeds, the application also allows people to update using Twitter, Tumblr and Facebook. The interface is also very convenient as people can flip through pages with a swipe of their finger.
  • AOL Reader - this reader is relatively new. The application provides several view options including a traditional one and an option just like Microsoft Outlook email. Social share choices include Google+, LinkedIn, Twitter and Facebook. It also features a star item function where users can read their feeds later.
  • Digg Reader - this just came in and is the newest player on the market. The Digg Reader is clean and convenient. Sharing is only available to Facebook and Twitter but people have the option to set up other connections like Readability and Instapaper for late reading.