Soaring stock prices of Google lately is an indication that the company is not slowing down any time soon, maybe not ever.

Proof of Google's continuous assertion as a technology powerhouse is the company's string of revenue stream ideas that effectively stir up analysts and investors alike.

From a report by Seeking Alpha, it is said that Google's latest venture into further dominance is found in its latest entry into peer-to-peer lending - a way of borrowing and lending that many analysts foresee "will eventually reshape the financial system away from the current bank-centric model and change the way people think about credit and its relationship to investment."

Lending Club, a peer-to-peer loan organization, recently announced that Google together with investment company Foundation Capital had purchased about $125 million worth of company shares through secondary markets. According to Seeking Alpha, It is a purchase that propels Lending Club's valuation to about $1.55 billion, "triple the value that investors had estimated the company was worth just a year ago."

Peer-to-peer lending works in such a way that once a loan application is stamped with approval it goes straight into a portfolio from which individual lenders can choose. This scheme is said to enable lenders to profit from interest payments while lessening risks of potential losses.

So far, Google has not made any formal confirmation whether its involvement in the Lending Club is purely strategic or entails a financial component. "But analysts see it as Google's latest move to get a strategic placement in businesses that complement its initiatives and existing offerings," Seeking Alpha added.

It is worth noting that in recent years, Google has also taken stake positions in a number of tech companies such as the online gaming firm Zynga (ZNGA), video gaming network Machinima and wireless Internet provider Clearwater Corp. This is apparently on top of the company's investments in clean-energy projects in 2011 worth more than a billion dollars.

Seeking Alpha added that by purchasing a stake in the Lending Club, Google is slowly "making a bid to position itself as a 'one-stop' shop for crowd-based solutions." Google Venture, the company's corporate investment arm which presently bankrolls about $300 million a year in promising start up tech companies, has in fact invested in six crowd businesses - "including Space Monkey, Smarterer, Trada, Luminate, CustomMade and Rockbot (formerly RoqBot).

"Google's long-term goal with these investments seems to be making money by meeting a unique crowd need."

These initiatives, however, are clearly not the only reasons why there is a renewed excitement and interest on Google by investors. Several revenue sourcing ideas are still to be unveiled in the coming days.

Already the company has introduced its paid-for subscription plan for its video sharing site Youtube. Although the site does not have any content yet from leading studios or satellite or cable networks, Youtube has so far partnered with National geographic, the UFC and British company Acorn TV, Seeking Alpha reports. Famous children's TV show Sesame Street is also reportedly launching its own Youtube channel to air full episodes. The service boasts of a price starting at $0.99 per month for both mobile and TV access, with a 14-day free trial.

And then there's the Google Glass, the wearable computer that Google recently unveiled and is set for a 2014 formal launch. Google Glass is one of the "first commercial Augmented Reality products" that the tech world sees as the spark for the next wave of growth in the industry. Technology leaders Samsung and Apple have in fact announced their plans of introducing their own AR product creations. Being the first to bring such idea into the market, however, gives Google the boost and edge especially if backed up by excellent customer experience.

With Google's foray into peer-to-peer lending, the company will only solidify what is already formidable to begin with. This new development will just elevate Google's stock valuation and push it atop many investors' must-buy list.

With some analysts predicting the stock price to reach as high as $1,000 per share in 2014, it might be just wise to buy in now while "the price is relatively low."