Gwyneth Paltrow
IN PHOTO: Gwyneth Paltrow herself is putting out there that her own site “Goop” was launched without much thinking on her part. However, even though she thinks shei is“a fool” for launching the site that was misunderstood by many, she envisions the site as a "standalone" brand in the future. IN PHOTO: Actress Gwyneth Paltrow poses at the amfAR's fifth annual Inspiration Gala in Los Angeles, California October 29, 2014. REUTERS/Mario Anzuoni

Public Health professor Timothy Caufield expressed his views on the different health tips that actress Gwyneth Paltrow had popularised. He studied the recommendations of Paltrow for three years and now, he is constantly being invited to give his expert opinions in talk shows.

Caufield analysed data in the fields of stem cells, genetics and obesity to be able to explain the tips being advocated by Paltrow and other health “gurus”. This followed the immense public approval that health cleanses, vitamins and colonic irrigation were able to gather around the globe. He presented his findings in the book entitled, “ Is Gwyneth Paltrow Wrong About Everything?”

“Paltrow is the perfect symbol of popular culture in our world right now,” Caufield said. “Providing advice is part of her brand ... I think she should be held to a standard and that standard should be science.” He tried to contact Paltrow but was not successful. However, he was able to get in touch with Alejandro Junger, who authored the almond milkshake and probiotic cleanse regimen that Paltrow advocates. Whilst the idea of detoxifying oneself is appealing and interesting, Caufield said that it was a total bunk and that he dug several times into the idea but he found nothing that could provide a solid support to the premise.

Caufield also delved behind the reported use of a lotion containing bee sting venom by the Duchess of Cambridge to maintain her youthful skin. The biological mechanism involved in the said regimen is micro-trauma, which according to him also lacks supporting evidence.

The problem of gathering valuable information regarding these scientific fads were further mentioned by Caufield as he talked about possibly studying Tom Cruise and Victoria Beckham's use of bird excrement for exfoliating purposes. He further noted that the government have minimal interest in issuing funds for massive double-blind placebo-controlled researches, which aims to test the effectivity of facial creams, with ingredients such as bird poop.

Although he cannot test vaginal steaming himself, Caufield said that the assertions associated with it are wrong and that it can even cause harmful effects. “You shouldn’t monkey with the bacterial flora down there,” he closed.

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