Harry Styles and Kendall Jenner Romance: A Publicity Stunt?

One Direction's cutie has shown a tendency to go for the experienced women but new reports suggest that his romance in April 2013 with 33-year-old socialite and mother of one Kimberly Stewart was just a stunt to grab the attention. It seems like Harry is following the path of Justin Bieber in planning publicity stunts.

An insider told Perez Hilton: "They were introduced by a mutual friend who set them up. Kim is very strong willed, she goes for what she wants and Harry appreciates that. It is a very new thing and we'll see where it goes. She is exactly his type."

Later another insider told the site: "Kimberly and Harry are just friends. Rod (Stewart) really likes Harry, so it's good PR for him. There's nothing going on. It's just PR fun." Meanwhile Harry's relationship with Kendall is growing with the passage of time. So the doubt is whether the duo is in real relationship or just a publicity stunt.

On Tuesday, Harry and Kendall were spotted at Rite Aid in Beverly Hills walking out of the store and toward Jenner's black Range Rover: "They were smiling. They seemed happy together. They looked like they were together, but they could just be friends. They were waiting to go out [of the parking lot] because they had to give the parking ticket to the attendant. Harry waved when they drove off," says a fan who spotted the pair in the store to E! News

It seems like their relationship is growing every time they are seen together. Fans would love to see them on "Keeping Up With the Kardashians." Harry Styles and Kendall Jenner romance rumours have been circulating since one month now and it seems like the One Direction's hair flipping hottie is now planning lots of romantic dates and trips for the alleged couple. Latest reports suggests that Harry wants to take Kendall horse riding after he came to know about Kendall's interest in it.

Reportedly, Harry is planning to go trekking in the Hollywood Hill at the Sunrise Rach equestrian centre. A source told Heat magazine: "He asked Kendall what she'd most like to do when he was back in America and she said horse riding. She told him she adores horses and has been riding for 10 years, and if she wasn't so busy with her fashion career she'd be riding all the time.''

Harry was lately spotted on a skiing trip in with Kendall. ''Harry is really keen on Kendall, so is planning a series of activity dates in 2014,'' says a source.

All the best to this Harry and Kendall's growing romance. Hopefully, this isn't a publicity stunt like his last "relationship" with Kimberly Stewart.

Watch: Harry Styles And Kendall Jenner's Romantic Night