Holden All Set to Roll-Out New Cruze Hatchback in November
Australia's bestselling sedan, the Holden Commodore, will soon meet its fiercest competitor yet by November though the local carmaker surprisingly remains unperturbed by the prospect.
Good thing for the country's number one domestic car producer, its flagship product's new rival will come from within, in the form of the hatchback Cruze, which according to Holden officials has reached full production capacity on its Adelaide plant as of Tuesday this week.
A product of the rescue plan extended by the Australian federal government at the height of the global financial crunch in 2008, the whole program reached an estimated cost of $596 million, with about $149 million pitched in by taxpayers in what proved as a successful bail-out scheme to keep Holden afloat.
Holden chief executive Mike Devereux heaved a sigh of relief that the company had seemingly survived the worst of the GFC and at this time it is even raring to roll out a model that it touted as heir-apparent to the revered Commodore in terms of forecasted sales.
While the two vehicles belong to different classes, with Commodore being a full-sized sedan while Cruze is classified as a compact car, Devereux is all too happy to note that competition between the two Holden cars will benefit both the company and the general Aussie motoring public.
With a sticker price of $21,240 for the hatchback Cruze entry-model, Holden is confident that the small will successfully lure many consumers into buying notwithstanding the fact that as many as 20 car brand are arrayed against the vehicle.
Buoyed by positive prospects ahead for its overall car sales, Devereux said that Holden's gambit of moving its production from Korea to Adelaide earlier in March this year actually paid off.
"As global economic conditions changed, we set ourselves a very clear goal to be profitable first and foremost on our domestic business," the Holden CEO was reported by The Australian as saying on Wednesday.
He admitted though that introducing new car variants within the same facility had afforded some form of complexities to Holden's local manufacturing operations as "this means building in Australia the large and small cars that Australians really want to drive."
Amidst the rosy outlook it projects, Holden has conceded that its production capacity will settle at around 90,000 units per year, which Devereux noted represents an improvement from the average of 67,000 vehicles rolled out during the past two years.