Holden Inks Deal to Ship Commodore ‘Muscle Cars’ to America
Holden will hit American roads again after more than 15 years of absence in the region, GM Holden reported on Friday, and the North American incarnation will come in the form of Australia's venerable sedan, the Commodore.
According to Holden's engineering chief, Greg Tyus, the Australian carmaker will assemble the VF Commodore on its South Australian factory and will start shipping out early 2013.
The United States will welcome the Aussie vehicle as General Motors' Chevrolet SS high-performance sedan, which initially will be deployed on the race car circuits of America's hugely popular and lucrative NASCAR.
Commodore, according to Mr Tyus, will compete in the Daytona 500 if plans push through.
Then, further units will be assembled to mass marketing, with General Motors reportedly planning to sell each Commodore unit as a new generation muscle car, an automotive market segment that Holden said lately has been seeing resurgence in the United States.
The Australian car, Mr Tyus said, has a great chance of capturing the imagination of both the racing aficionados and the riding public in America.
"Holden has a great track record of producing performance cars for General Motors and the world," the Holden executive told the Australian Associated Press (AAP) on Friday.
He recalled that Holden had a direct hand in producing popular car models that General Motors has released in the past, the Camaro and the Pontiac G8 (another iteration of the Commodore) among them and is presently assembling the Chevrolet Caprice, which is mostly employed as one of America's most reliable police cars.
"We understand the needs of the North American market," Mr Tyus declared.
The news came out as Commodore gradually loses its lustre as Australia's bestselling car in the past quarters, a decline that was somehow balanced out by Holden's recent profit gains, which was also marked by the company's pick ups in the export market.
As of its latest results, Holden posted spikes of 54 per cent on its overall overseas shipments that spanned the past two years ending in December 2011.
"And today's announcement shows that we can, and will, continue to pursue targeted, profitable export programs that add value to Holden and GM," Mr Tyus asserted.
However, Holden also announced that it will not add another shift on its Elizabeth assembly plant, which presently operates on a single-shift schedule.
Also, the company has yet to reveal the total value of the new deal, which media reports indicated could come out anytime this week.