Holden’s Cruze model buoys company’s April sales figures
Australian car maker Holden has reported on Tuesday that total sales for its Cruze compact car peaked to 2,514 units in April, the company's best monthly turnover so far since the new model was introduced last year and as the company aspires to eventually locally-assemble the increasingly popular model by next year.
Holden executive director John Elsworth told AAP that all Holden car models contributed to the company's total sales for April of 9,964, which is a jump of 27 percent from the numbers posted in the same period last year.
He added that Cruze is fast becoming a popular offering of the company as demands for the model continued growing, stressing that "the company couldn't be happier with the progress of the Cruze in the Australian market."
Mr Elsworth expressed confidence that the model became popular because of its style, safety features and excellent value for money, revealing at the same time that Holden is currently at works for further developments of a locally produced Cruze which should enter the market by first quarter of next year.
Cruze will be in parallel production with Australia's best selling car for 14 years, the Commodore, and company chairman Mike Devereux would not mind at all should the compact model eventually overtake Holden's premier model.
Mr Devereux told AAP that everything depends on consumer preference and the company must be flexible enough to address the market preference, as he pointed out that "people want great style, they want great value and fuel efficiency is obviously becoming important."
He said that Holden will leave it to the market to determine whether Cruze or Commodore would eventually wear the crown as the country's top selling car, stressing too that the company would sustain its already aggressive marketing pitch for Cruze.
He is quick to add though that Holden's latest sales figures still pointed to Commodore as the carmaker's flagship model.