Homeloans has begun piloting a new 'Elite Broker Circle' offering, which the non-bank has said will provide premium service for selected brokers.

In the lead up to the 1 July exit fee ban, Homeloans said the new preferred service platform recognises Homeloans' capacity to bring the "value of superior service to the forefront with key broker partners".

At present, the creation of the top segment is being piloted with 15 key broking groups in NSW, with the service to quickly expand to other states of Australia within the next couple of months.

Selected brokers will be able to order valuations and access Veda Advantage credit checks when completing applications, and will have designated credit managers assigned to their deals.

Homeloans general manager of retail sales Greg Mitchell said while service levels were already "very good" the initiative would make the process "a bit sharper" for key brokers that have supported Homeloans.

Mitchell said the non-bank had been testing aspects of the service offering for some time, and is confident it can quickly scale the service up for a wider pool of elite "one per-centers".

Premium service offerings are what brokers are expecting - and should be expecting - across the board, Mitchell said, following bank initiatives including St. George's Flame and CBA's Diamond program.

He added that with Homeloans' traditional focus on providing more personalised service than the major banks, it would not be a major step up from the already existing servcie offering.

"If our existing offering is business class, then this is first class for those coming on to the system," he said.