"How Google Works" Revealed By Eric Schmidt and Jonathan Rosenberg

Google was established in the year 1998. Today it has grown into a global tech giant that is well known for its contribution and innovation in various fields. The company is known to push boundaries to expand its business. Google is the result of hard work and sincere efforts of its work force that was held together by the leadership of Eric Schmidt the Executive Chairman and ex-CEO of Google Inc.

Schmidt and former SVP Products Jonathan Rosenberg became a part of Google a decade ago as proven technology executives. During this time Google took the initiative to do things very differently, but in line with the principles of the founders Larry Page and Sergey Brin. Schmidt and Rosenberg realised that they had to unlearn and relearn everything they knew about business and management while building the company to the heights it has reached today.

"How Google Works" is a book co-authored by Schmidt and Rosenberg. The book is very entertaining and keeps the readers thoroughly interested. The co-authors of the book have written about the things they learned while they helped build the company. It was not a process that happened over night, but a long and tedious journey that help them both learn as they contributed to its growth and success.

According to them when technology developes it leads to the shifting of power from the companies to the consumers, a company's success depends in creating quality and superior products. This would attract more customers contributing to its success. To do this the company needs to bring together a new kind of workforce that is multi talented what Schmidt and Rosenberg term as "smart creatives".

Corporate culture, strategy, talent, decision-making, communication and innovation are some of the many topics that the book talks about. It becomes all the more enjoyable and the readers benefit through the authors' illustrated management maxims like "Think 10 X not 10 percent." Google's inside story that is not known was made public by the authors for the first time. The many experiences that the author's have faced in their past with Google were used to complement the topics, giving it greater meaning.

"How Google Works", explains the ways by which one can make a business successful and recruit a workforce that is talented, simultaneously giving them an environment where they can thrive and scale to new heights. When the workforce gives its best to the company, the company as a whole would grow and benefit.