For the Friday, Nov 16, release of the HTC One X+, AT&T started to take pre-orders for what is considered now the captain of the HTC football team. HTC is counting on the expansion of its HTC One series through the extra affordable unit, to boost its position in the global marketplace for smartphone.

Similarly, other smaller smartphone manufacturers such as Sony and LG are e aiming for a larger slice of the smartphone market dominated by Samsung and Apple.

HTC was named by Fast Company as the 31st most innovative company in the world on February 17, 2010. The Taiwanese company manufactures smartphones and tablets based in Windows and Android OS.

HTC has been releasing a set of new line up of smartphones in both operating system in mobile with innovations and changes from its previous releases. A number of reviews on the HTX One X+ such as this one posted on YouTube gave the model its thumbs up.

HTC One X+ Features

Performance and Speed:

This is the best Android phone so far from HTC. It has 67 per cent faster processor with up to 37 per cent more battery life than the HTC One X. With quad-core 1.7GHz, it offers quick loading of web pages and better viewing of videos with animations and gaming with immersive quality.

Capture Perfect Moments

HTC One X+ can shoot continuously four shots per second for perfect image capture. HTC VideoPic can shoot video and capture photos simultaneously.

Beats Audio Built-In

An exclusive Beats Audio technology is installed in HTC One X+, giving out crisp vocals, deeper bass, and detailed high note for all music sources, games, movies and videos.

HTC Watch

HD screen lets the user watch movies with brilliant display and HTC Watch 2.0 allows the rental or purchase of movies and shows from thousands of selections. HTC Media Link HD can wirelessly project the content to any TV for larger viewing pleasure.

Iconic Design

HTC One X+ is designed from premium materials for that durable body while retaining the slim, lightweight unibody. Its 2.5D Gorilla Glass curve screen flows around the phone's edges and is protected from scratches. HTC One X+ offers viewing capability in extreme angles.

Below is a comparison of HTC One X+ with the Sony XPERIA S and LG Optimus.

Specifications

One X+

Optimus G

XPERIA S

Android OS

4.1.1 JellyBean

4.0 Ice Cream Sandwich (upgrades planned)

4.0 Ice Cream Sandwich (upgrades planned)

CPU

NVIDIA Tegra 3 1.7GH Quad Core

Qualcomm 1.5GHz Quad Core

Qualcomm 1.5GHz Dual Core

RAM

1 GB

2 GB

1 GB

Storage

Up to 64GB internal, no card slot

Up 16GB internal, supports 64GB memory card

Up to 32GB internal, no card slot

Display

4.7" Super LCD 2 touchscreen with HD 720p resolution

4.7" True HD IPS Plus Display + LCD capacitive touchscreen

4.3" LED backlit LCD capacitive touchscreen

Camera

8MP with LED flash and better low-light captures (BSI Sensor) and HTC Image Sense. 1080p HD video recording. 1.6MP front camera

8MP HD rear camera and camcorder, Full HD video recording (1080p). 1.3MP front camera for video chat

12.1MP with LED flash, Sony Exmor R mobile CMOS sensor, 16x digital xoom, 1080p HD recording. 1.3MP front camera

Protection and Display Features

Corning Gorilla Glass 2 with HTC Sense UI v4+

Corning Gorilla Glass 2 with LG Optimus UI v3.0

Scratch Resistant Glass with Sony Mobile Bravia Engine and Timescape UI

AT&T's price tag for the HTC One X+ is $199.99, which comes with a two-year agreement.