Hungry Jack’s is hijacking McDonald’s Monopoly campaign. The Australian fast food chain wants customers to redeem their Macca’s Monopoly tickets with them for free meals.

Earlier in September, Macca’s launched its Monopoly campaign, which gives its customers chance to win prizes and the jackpot of $1 million instantly. Those who purchase promotional items are given game tickets, with each reveals a message, such as free food or item.

This is where Hungry Jack’s come into play. Instead of letting Macca’s have all the fun, the Australian Burger King chain is joining the game with its own “Flame Their McOpoly,” which encourages McDonald’s customers to exchange their free tickets with Hungry Jack’s meals.

Every free meal ticket customers get from Macca’s has a corresponding Hungry Jack’s free meal alternative.

For example, customers who acquire a Macca’s ticket for a free beef burger may exchange the ticket for a Whopper Jnr sandwich in Hungry Jack’s.

At the bottom of Hungry Jack’s promotion is a text that reads, “In no way authorised or endorsed by you know who.”

Customer reactions vary, with some finding the humour and the cunning behind Hungry Jack’s attack. There are also those, however, who are less than enthusiastic about the promotion, calling the fast food chain’s campaign as spiteful and unfair.

“Hungry jacks over McDonalds any day you won’t see me using these free tickets because I don’t eat McDonalds in the first place!” a Facebook user praised.

“They’re making fun of McDonald’s not copying them,” a customer commented regarding Hungry Jack’s alleged ripping off of the promo.

“I think it’s pretty sad when a company has to bad mouth another to get customers,” another user wrote, to which Hungry Jack’s replied, “We just love giving Aussies the chance to enjoy a BETTER and flame-grilled burger! ;)”

“This sounds like your [sic] ripping off maccas,” another echoed.

“You can’t take McDonald promotions and use them at hungry jacks, it’s a game for MCDONALDS customers, no where in the terms and conditions does it say you can go to a competitor and use these. It’s not part of the game, why are you trying to steal McDonald’s customers?” an angry customer wrote.

Hungry Jack’s replied, “We think it’s great to allow Aussies the opportunity to claim rewards at a great Australian owned business :)”