It does not happen every day that a feminine perfume is endorsed by a rock star as hot as Bon Jovi. But recent news say that the singer has signed up for the face of Avon's new perfume scent. Could this be a new endorsement trend for many male icons in the industry?

The brand new scent of Avon has the concert inspired theme and will be out by Autumn. According to news, the beauty product brand aims to represent the connection of live music to the ever-cool looking Bon Jovi.

For the fans, sorry the perfume is not named as 'Livin' on a Prayer' but 'Unplugged for Him' instead. The female version of the same scent will be made available by October with its notes set in black dahlia and a sensual scent perfect for the ideal rocker. The men's scent will serve the public by November which will feature a woody touch to it.

Bon Jovi himself believes in the aim of the Avon company to empower their customers and that he is grateful to decide on partnering with them.

"Jon's music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within...The 'Unplugged' scents evoke an emotional connection - something Jon inspires in audiences around the world," Lily DeStefano, Vice President of Avon North America Beauty said.

The 50-year-old singer also revealed that he and Avon were joined together for their charitable works too. Bon Jovi serves as founder to his own foundation called The Jon Bon Jovi Soul Foundation which offers cheap housing since 2006 while Avon helps in its environmental campaigns.

Check out the teaser video below for the launching of the product:

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