India Women Shift to Online Shopping for Apparels, Baby Foods and Beauty Products Online
A recent survey suggests that a large number of women are using the Internet in India to take care of daily activities.
Google India, which released the report on Thursday said in a statement, "It reveals that around 60 million women use the Internet to manage their day to day life," reports Silicon India.
This figure represents more than half of the total 150 million Net users in the country.
The study titled, 'Women & Web study' was conducted by Google India in order to have a better awareness of the use and the impact of the Internet on women, particularly on their decision making on buying online.
Based on the search histories on the Internet, most Indian women bought clothing and accessories online. With the widening middle class and more foreign investment in India, women are capitalizing on their buying power online.
Next in line of searched online products were food and drink, baby products, and hair and skin care products. More and more Indians are eating out at food courts and eateries that are a mainstay in Western countries. Fast food joints like Kentucky Fried Chicken, McDonald's, and Pizza Hut are popular choices among Indians in Bangalore, Chennai and in remote towns in India. Consumers can now easily order food online and have it delivered to their homes.
With more education and income, couples are also more aware of health, which is evident by the search on baby care and a higher line of products online for skin care and hair care.
The research also reveals the growing number of users switching to cell phones for browsing and making online purchases. Almost 25 percent of the searches stemmed from mobile phones, according to Google India.
Women who used online buying facilities were younger and had more money to spent, said the report.
The survey was a combination of search engine data from Google and online research from TNS for the 18-65 age group. Industry reports were also used to compile the results.