Instagram clones Snapchat with ‘Stories’

Facebook founder Mark Zuckerberg was the first to show the social media world how to use Instagram’s newest feature, Stories, in a bid to compete with popular image messaging app Snapchat.

In a 35-second video on Wednesday, Zuckerberg showed his Instagram followers how his morning routine looks like. The 32-year-old startup icon is known to wear gray t-shirts every day.

For its part, Snapchat has 150 million active users per day, according to Bloomberg. This user base eclipses that of micro-blogging site Twitter, which has less than 140 million users interacting daily. According to Twitter, it has 310 million monthly active users.

Snapchat’s photo-manipulation tools let users swap faces in a photo, and transform themselves into puppies, among others. A number of politicians and celebrities use social media to reach out to their followers and even assail their critics.