Intel Corp. (INTC) is the world's leading chip manufacturer. With the release of Haswell and other processors, the company has once proven they are the top players in the industry. Chief Executive Officer Brian Krzanich thinks otherwise. Intel's products are still not fast enough, according to Krzanich.

"He wants to see Intel move faster. That's very clear," Justin Rattner said. Rattner is Intel's chief technology officer.

"We've been legitimately accused of trying to get everything perfect before it comes to market."

Mr Rattner participated in the Bloomberg Next Big Thing Summit in Half Moon Bay, California. He discussed how Intel is working on responding to the mobile market. The mobile industry is one of the most challenging and demanding markets today because of the rate of product release and updates. It is one of the fastest.

Intel has been struggling in establishing its dominance over smartphones and tablets, unlike in personal computers. The company is focusing on extending their leading position into these industries. According to Mr Rattner, the company is set on developing a chip technology that can enable computing devices to achieve the battery life of most smartphones.

Mobile phones can last more than a half a day and this is what Intel wants - not just in one line of computing devices but for every product.

"There's no question the age of handheld mobile devices and soon wearable devices are upon us," Mr Rattner said.

"That requires a complete rethink of how you design those systems and how you program those systems and how you provision those devices," he added.

Mr Krzanich became the company's head in May following the retirement of Paul Otellini. Mr Krzanich worked as a factory manager before taking over the chip giant. He said that Intel is working double time to jumpstart the chips for mobile devices.