The mobile device industry has proven to be one of the most prospering industries today. Global chip maker Intel Corporation is eyeing the same industry. With their release of Haswell processors, majority of the market's ultrabooks runs on Intel, this new venture will further boost the position of the company in tech and manufacturing.

Intel has been working on the Atom microprocessor in 22 nanometer (nm). The company intends to power tablets and smartphones with their Atom processor offering less power consumption and high performance just like computing devices on Haswell. A company official has also confirmed the development and release of Atom.

"Our forthcoming Atom chip and Silvermont micro-architecture will accelerate mobile computing of smart phones and tablets to enrich user experience," George Chacko, the company's Asia-Pacific product marketing manager, announced about the latest product.

Mr Chacko also pointed out the thriving mobile device ecosystem. He said that greater differentiation and product localisation will be beneficial for Intel.

"We are committed to invest in new chips and architecture to accelerate next-generation mobility through smart phones, tablets and other wireless devices," he said.

The processor platform for Atom is called 'Clover Trail'. It provides high performance with minimal power consumption. The company intends to compete with the mechanism used in many Android mobile phones today.

"The new processor will enable user to experience faster and smooth web-browsing and watching high definition movies on smart phones without a glitch with over nine hours of battery life," Mr Chacko discussed.

"The Silvermont micro-architecture testifies our design and process technology to enhance performance and power efficiency of tablets, as our quad-core SoC doubles their computing capability."