Singer Beyonce
Singer Beyonce performs at the BRIT Awards, celebrating British pop music, at the O2 Arena in London February 19, 2014. REUTERS/Toby Melville

Jay Z and Beyonce divorce rumours continue to grow even after their successful ongoing joint tour, "On the Run." According to the latest update, Jay Z and Beyonce are leading "separate lives" on their tour.

Ever since news about Jay Z's elevator fight with Beyonce's sister Solange Knowles emerged, couple's relationship has been reportedly tensed. The power couple has been surrounded by divorce rumours attributed to Jay Z's multiple, alleged cheating scandals.

Beyonce and Jay Z embarked on their joint tour on June 25, 2014, amidst the divorce rumours. On the tour, the couple even played an intimate video showing that they are growing stronger together. The video showed moments from their 2008 wedding and birth of beloved daughter Bly Ivy.

Despite their attempt to shut the divorce rumours, speculations continue claiming that their divorce is unavoidable. It is reported that Jay Z and Beyonce are travelling and staying separately on the tour, according to Contact Music.

The Web site notes that a source has revealed that "they might be sharing a stage, but while on tour they'll live practically separate lives."

According to the source "tensions between them (Jay Z and Beyonce) are worse than ever." This means that Jay Z and Beyonce are "travelling between venues independently" and "staying in different hotel suites." The source discloses that they even have "separate entourages."

Furthermore, the couple have arranged for "individual dressing rooms" as per the source. This means they are together only while "they're performing."

Jay Z and Beyonce's eight years of marriage has been subjected to frenzied speculations. It is rumoured that Jay Z has cheated on Beyonce with several tinsel town ladies including Rihanna and Rita Ora. Most recently Jay Z was rumoured to be secretly involved with R&B singer Mya. Media Take Out reported that Mya has been rapper's mistress for many years and "Empire State of Mind" hitmaker has been paying her bills. Prior to that, he was romantically associated with "Princesses of Long Island" alum Casey Cohen. But reality star quickly slammed the rumours. According to TMZ, Cohen and Jay Z have "never been in love or intimate" with each other. The reports were termed "foul and phony mistress rumour."

Beyonce and Jay Z's "On the Run" tour comes to an end on Sept. 13, 2014 after performing 21 shows in total. According to Grazia magazine, the couple has been "dreading the tour" (via contact music). Magazine's source reports that the tour could not be cancelled so it remains "business as usual." At the same time, the power couple is "struggling with trust issues after the spate of cheating allegations."

Jay Z has given Beyonce "unlimited access to his texts and emails," but they continue to communicate with each other through assistants.

If these divorce rumours are to be believed, various media outlets speculate that the couple's divorce is "inevitable" and "fast approaching." Jay Z and Beyonce are currently performing in North America and will also be travelling to Europe for two shows during their "On the Run" tour. Despite putting up a united front and displaying amazing chemistry onstage, Jay Z and Beyonce divorce rumours persist.