Jeremy Lin News: Linsanity Reaches Superstar Status
Houston Rockets point guard Jeremy Lin has already reached superstar status alongside Kobe Bryant, LeBron James, Kevin Durant and Chris Paul. Absurd? Well, here are the evidences that Linsanity lives on.
Landing the two available spots in the backcourt of the Western Conference All-Star starters might not be a slamdunk because of Kobe Bryant and Stephen Curry's domination, but his recent shoe deal with Adidas along with his growing fanbase internationally made him already a superstar in the NBA.
Lin, who is averaging just 14.2 points, 4.3 rebounds and 2.6 rebounds per game in his second season with the Rockets, might not be racking up All-Star worthy numbers primarily because of his status as a sixth man and his function as a ball distributor in a team loaded with scorers , though his fanbase has grown exponentially ever since Linsanity was born at Madison Square Garden three years ago.
As I wrote from January 14 post, Lin is not just a legitimate NBA player but he's already a phenom in many ways.
"Lin managed to get into the top-5 in All-Star balloting of the Western Conference backcourt starters over the last two seasons. This year, the former undrafted player garnered more than 470,000 votes behind the likes of Chris Paul (650,000), Stephen Curry (677,000), and Kobe Bryant (844,000).
In addition, Jeremy also starred in documentary film titled Linsanity which narrated his rise from obscurity and deep relationship with God as he takes on several challenges not only in his basketball career, but his life."
But there's no bigger indication that Lin is already a star in the NBA than his latest endorsement deal with German sports shoe and apparel maker Adidas. With the expiring of Lin's shoe contract with Nike, Adidas grabbed the opportunity to include him in their vaunted group of endorsers such as Dwight Howard, Derrick Rose and John Wall.
Lin's growing fanbase not only in the United but also in the Asian market was the primary reason Adidas get Lin as their ambassador.
"Jeremy's relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand," says adidas head of global basketball sports marketing, Chris Grancio.
Lin's hardwork and dedication had catapulted him to stardom from relative obscurity. Now, he's reaping the benefits of his labor. Despite of his success, he continues to bow down with humility and respect.