Celebrity shoe provider Jimmy Choo is reportedly considering a potential sale of the business floating an asking price of $A869.11 million and as reported by the Sunday Telegraph over the weekend, the company is seeking out investment banks for further determination of its business options.

The paper said that the shoe company is set to pick an adviser by the end of the European summer to undertake strategic review of the business' operation.

Along with its Malaysian owner, the company was established in 1996 with Tamara Mellon of the It-girl fame and became more famous for its celebrity patrons such as Beyonce Knowles.

The celebrity brand currently maintains 100 shops stationed in 32 countries and amidst the pressures of the worldwide financial downturn, the business continued to flourish and generated revenues as the shoe specialist ventured into handbags and eyewear for additional attractions.

Jimmy Choo already saw a string of management changes on its 14-year operation as equity firm Phoenix took over the company is 2001 while Lion Capital assumed the lead on 2004.

Ms Mellon regained some 20 percent of company shares in 2007 and with the TowerBrook Capital Partners and the firm's management team behind her back, Lion Capital was booted out from operations as a result of a buyout agreement that placed the company's value at $A321.57 million.