'Jurassic World: Fallen Kingdom': Claire's viral message

Viral marketing for “Jurassic World: Fallen Kingdom” continues. A new video has been released online by the fictitious Dinosaur Protection Group, a group headed by Claire (Bryce Dallas Howard) in the film to raise awareness about mankind’s responsibility towards the animals on Isla Nublar.

The new video (see below) shows a message from Claire. The character is leading the campaign to make people take an interest in the dinosaurs. An active volcano is threatening to destroy the island and its inhabitants, so it is Claire’s mission to make the politicians in Washington send a team to save the creatures.

The video shows Claire visiting kids at school to talk to them about the island where the park once welcomed thousands of visitors each day. In her emotional appeal, the character asks parents to consider saving the dinosaurs to allow the children to experience the same thing they were fortunate enough to experience.

The dinosaurs face another extinction phase, an event with the potential of robbing the world of magnificent creatures once more. Claire’s main goals are to show kids the different dinosaur species on the island and to build enough emotional connection with the people to affect a policy change in Washington.

The most recent post on the Twitter page of Dinosaur Protection Group is a picture of the Pteranodon, with details about the meaning of its name and habitat. There may be more posts that will be released in the coming weeks explaining other different species.

“Jurassic World: The Fallen Kingdom” is set to be released on June 7 in Australia. The viral marketing strategy worked well for the 2015 film, and it remains to be seen if it will be able to generate the same level of excitement this time around.