A single juul pod contains about 20 cigarettes worth of nicotine, or about 200 puffs. Many find that they are now addicted to juuling and worryingly so, most people addicted to juuling are teens.
A single juul pod contains about 20 cigarettes worth of nicotine, or about 200 puffs. Many find that they are now addicted to juuling and worryingly so, most people addicted to juuling are teens.

JUUL, the popular e-cigarette company, will pay $40 million to North Carolina to settle a 2-year-long lawsuit for them to change their marketing that was directed to minors.

The settlement money will go to the youth affected by its products and will be paid over a period of six years.

In 2019, North Carolina Attorney General Josh Stein blamed JUUL for marketing its products to children and misleading the public about risks associated with those products.

It was ordered on Monday for the e-cigarette brand to be restricted on all sales and advertising in North Carolina. JUUL must also provide funds to help those addicted to e-cigarettes.

JUUL was known for its flavorful choices of “pods,” which were attractive to minors. They would be under the influence that it was just a “fruity-mist” that they were inhaling, but in actuality, a full pod could be compared to a pack of cigarettes.

"Under this consent order, JUUL l cannot sell mint. It cannot sell mango, it cannot sell crème brulee, or any other flavor," Stein demanded in a news briefing after the hearing.

"JUUL must abandon all marketing strategies and content that appeals to young people. JUUL will be prohibited from influencer advertising, outdoor advertising near schools, sponsoring sporting events and concerts, and most importantly, most social media advertising," he said.

It was officially declared that "JUUL cannot use anyone under the age of 35 years in their advertising. Juul cannot make any claims that its e-cigarettes are safer or better for your health than combustible cigarettes."

When buying JUUL's, there will be an age verification system required to check ids at all places that decide to sell its products. Mystery shoppers will be making sure stores are following this procedure.