Kanye West and Kim Kardashian Drop By Yeezus Pop-Up Store In Melbourne
The Kardashian West family are proving to be the masters of multi-tasking as they accomplish multiple business engagements during their trip to Australia while also enjoying some quality family time. Kanye West is doing a seven-show concert tour spanning five Aussie cities while his wife Kim Kardashian is making an appearance to promote her family's clothing line. Kanye also took the opportunity to open a pop-up "Yezzus Tour" merchandise store while the group is in Melbourne for his back-to-back shows at the Rod Laver Arena.
The rapper played shows in Australian cities Perth and Adelaide before heading out to the double header in Melbourne on Sept. 9 and 10. While there, the "Yeezus" pop-up store opened its doors to a long line of eagerly waiting fans. The store is located on Chapel Street in Melbourne's shopping district.
The shop offers various kinds of merchandise designed by and for Kanye with classic band shirt themes. For this particular shop, he also offers limited edition shirts designed specifically for the Australian tour. Kanye has been opening temporary pop-up shops to sell his merchandise in various locations while on tour. The store's exterior was covered up all in white and looked extremely minimalist. The same could be said about the interiors which was also in all white and decorated only with flags and banners that reflected the themes printed on the merchandise.
Virgil Abloh of Kanye's creative team, posted a photo of the limited edition shirt designed for Australia which was black with a red paint splatter design in front spelling out "Yeezus" and the tour's city stops. He posted the details in the caption saying: "YEEZUS POP-UP SHOP 336 CHAPEL STREET MELBOURNE AUSTRALIA. Exclusive point of sale of Australia special edition splatter tees." He also shared a snap of the store's facade on his Instagram hours before the opening.
Kim and Kanye took the time to surprise fans and dropped in on the store while they were in the middle of their own little shopping trip in downtown Melbourne. Kim posted several photos from the store visit on her Instagram site where she posed with the edgy decor while wearing a tight-fitting mini skirt paired with a leather jacket and her signature plunging neckline.