Television Personalities and Sisters Khloe, Kourtney and Kim Kardashian Arrive at the 2014 Elton John AIDS Foundation Oscar Party in West Hollywood
Television personalities and sisters Khloe (L), Kourtney (C) and Kim Kardashian arrive at the 2014 Elton John AIDS Foundation Oscar Party in West Hollywood, California March 2, 2014. REUTERS/Gus Ruelas REUTERS

The Kardashian girls were operating a number of retail stores under the name DASH for the past several years starting in Los Angeles and expanding to other locations like New York and Miami. Their brother Rob, wanting to find his own passion and niche market, launched his line of socks under the label Arthur George. The siblings teamed up their businesses for a trunk show last weekend held at the DASH Miami store wherein they offered their customers a 15% discount on purchases when they buy at least three pairs of Arthur George Socks.

Khloe announced the event on her Instagram page by posting the flier with the details of the event that was held last Friday, Sept. 26. She also shared via her Facebook page that the party atmosphere and beats will be provided by DJ MissPhit. Robert Kardashian himself followed suit and posted a photo of the merchandise on offer via his Twitter account:

!! @ArthurGeorge trunk show @DASHBoutique Miami tonight! @burgerFi @vinobling @djmissphit #LetsHaveASockParty

— ROBERT KARDASHIAN (@robkardashian) September 27, 2014

Kourtney, via her official website, shared that food will be provided by BurgerFi. Wine will also be on offer and exclusive DASH wine glasses by Vino & Bling will be used. Kim joined in on the full force promotions by posting the flier on her official website as well.

The official Arthur George Instagram site posted a photo following the eventshowing the socks on display in the DASH Miami Store along with the aforementioned exclusive wine glasses. The caption read: "Thank you @DASHBoutique Miami for hosting the Arthur George trunk show on Friday! #LetsHaveASockParty #DASH"

Arthur George socks by Robert Kardashian is a collaboration with Universal Hoisery Inc. and the company offers socks in quirky and fun yet classy designs for men, women and kids. The brand also offers leggings and tights as well other accessories. The name Arthur George was derived from combining the founder's middle name and his father's middle name.