Kate Middleton's Top Favourite Brands :What Happens When She Wears A Brand?

When Kate Middleton wears a brand, it quickly sells out. The resulting fashion and style phenomenon is called “The Kate Effect."

What is style? Put simply, it is the way something--anything--is done. There are innumerable ways of how something can be expressed, designed, or presented. Whenever the term “style” is used, it most commonly refers to one’s fashion or outer appearance.

Style is inevitable; it is not possible to do something without doing it in a particular way. Every style expresses or amplifies an outlook on life, even if this outlook can't quite be put into words. To understand a style, you have to understand something of the mood, philosophy, or aesthetic tendency behind it.

Kate Middleton has been on quite the style journey for over the last years. From the stereotyped looks to the style icon, The Duchess has become since she dazzled the world in Alexander McQueen on her Royal Wedding day. When it comes to designer gear, Kate seems to favour British talents including Alice Temperley, Sarah Burton for Alexander McQueen and Jenny Packham, while Kate's high street purchases. Reiss, Zara and Whistles have all reported record sales since being donned by the Duchess.

Let us know more about her favourite fashion brands and designers:

Alice Temperley
A white floaty dress the Duchess of Cambridge donned for a Wimbledon tennis match gave it extra attention.

Tells Metro, the dress sold out quickly online and the designer put up a message on its site in response:

"Unfortunately we’ve now sold out of the Moriah Dress but we have plenty of other Temperley London pieces in, so be sure to get them now before they disappear.”

"You may not get the press attention that Kate does, but you’ll definitely turn heads."

Alexander McQueen
Sarah Burton's number is there on Kate’s speed dial list
After wearing an Alexander McQueen dress on her wedding day, the brand has become her favourite and has been seen wearing the designer's "maternity wear" in recent months. She also amazed masses in a white and gold McQueen gown during a visit to Kuala Lumpur last fall. She has developed a taste for stately, dramatic, and extraordinary fashion design.

Zara
Kate Middleton‘s favourite up-and-coming brand during her pregnancy days.
She's been known to sport Zara dresses, tops, and jeans to everything from children's charity plays to Olympic events. A lacy Zara shift she wore to a charity event in December sold out on the website within hours.

LK Bennett
LK Bennett nude heels have become an online sensation when Kate Middleton wore one.
Middleton wore the heels again and again at weddings, birthdays and during a cross-country Canadian tour. The publicity resulted in a shoe shopping spree for the UK accessory chain.

Issa

Kate Middleton’s blue sapphire dress she wore it to announce her engagement to Prince William in 2010. The body hugging dress instantly sold out instantly.Middleton has been called Issa's "unofficial brand ambassador" and is often seen wearing the label at various occasions.

Amanda Wakeley
A favourite brand of Princess Diana,Kate wore a grey dress from the label during the Canadian tour.

Jenny Packham
Jenny Packham emerged out as one of Kate's favourite designers. Masses loved the lacy, teal floor-length gown from the label that Middleton wore to an Olympic event.

You've seen what happens when Kate Middleton wears a brand...............