In the wake of Kate Upton being named the model of the year, we look at how social media has helped Kate Upton to build an image.

Kate Upton skyrocketed to fame after doing a spontaneous dance on the sidelines of a Clipper's game. The video became a rage on YouTube and went viral, making Kate Upton the most searched model on internet. So how has Kate Upton used social media in her favor?

Kate Upton Bikini Twitter Photos

The Sports Illustrated model has created a strong identity of being a bikini babe by constantly posting her bikini photos on Twitter. She identified a niche for herself, created a unique identity and played on it with the help of social media.

They say picture can say thousand words and Kate Upton seems to know it very well, the model has posted picture of her in every avatar. Be it while shooting for a film or partying or losing her bra or riding nude on a horse. And suddenly she had the world was talking about her.

Kate Upton Cat Daddy Dance

Fashionsita .com has called Kate Upton the first social media model. Social media can give you a strong fan base and especially if you have been appealing men all around the world. Upton, along with Terry Richardson, used social media to dominate the internet . After posting the Cat Daddy dance on YouTube they both leaked exposed photos of Kate Upton so as to create bolder image of Kate.

Social media success thrives on good timing. Upton made sure that whenever any celeb posted their photo in a bikini she posted hers too. And we all know that there is nothing more interesting for media than comparisons and bikini battles. And Kate clearly banked on it.

Kate created an array of identities through social media, starting from bikini babe to her hot couture red carpet moments, Upton made sure that everything is shared on internet so that she can give variety to the audience.

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