Kate Middleton is probably one of the most talked about people in society but also in the entertainment business. Nothing she wears, she does or she says will ever be unnoticed and quite recently, much attention has been given to her glowing sun-kissed complexion.

Enough with the fake bakes, the tangerine complexions and give way to the "Middletan," a term which was coined by the beauty buffs that gave Kate Middleton a nod of approval with her close to perfect bronzed skin.

According to LDN:Skins which has 1,000 booths all over UK reported that 70 percent of all their female customers are requesting the "Middletan" which means a softer spray of tan.

Kate Middleton has definitely influenced the way women see beauty. The Duchess of Cambridge can be classified as one of today's epitome of class and elegance, something that most celebrities nowadays desperately need.

"For years, women have opted for level four, the Jordan-style dark tan, in the booths but, in the wake of Kate regularly showing off her shapely bronzed pins, level two is now the color of choice," says Lena White, the brand's founder. "More and more of our clients have told us they want to emulate the Duchess of Cambridge's radiant skin tone and have requested the more subtle tan," she added.

Refreshed, well-rested and luminous are terms associated with London's current most in demand "Middletan." Aside from the style benefits a honey shaded skin provides, it has helped Kate Middleton look ever so radiant in photographs. For women like her who is relentlessly photographed, it's only valid to ensure that you won't look washed out on every magazine or tabloid photo you see yourself a day after day.

Also read:

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