Katy Perry will play at a concert organized to launch Windows Phone today in New York City.

Microsoft worked with TV personality Rob Dyrdek and actress Minka Kelly on a launch event taking place today - the "Really Rally Road Trip." Dyrdek and Kelly will be flying cross-country to showcase the features of Windows Phone 7 and to take a look at Americans' bad phone behavior, documented on new survey released by Microsoft, which includes leading smartphones on bed and bathroom.

The survey, commissioned by Microsoft and conducted by Harris Interactive, revealed that nearly three-quarters of adults rank poor phone etiquette in their top 10 pet peeves, the survey found, though only a fraction fessed up to such behavior themselves.

Starting today, those weary consumers might see a chance to curb bad phone behavior as Windows Phone 7 hits store shelves across the United States, introducing them to a phone designed to let users get important tasks done faster and alleviate some bad phone behavior through good smartphone design.

Dyrdek and Kelly will start their trip in New York, where Microsoft will be hosting a free concert featuring Katy Perry. The last stop will be San Francisco, where the band Maroon 5 will play another concert. Fans can get free tickets by stopping by participating AT&T stores.