Katy Perry Signs With Pepsi As Promo Partner For Upcoming Movie
Pepsi is set to help promote Katy Perry and her soon-to-be-released 'Part of Me' 3D concert movie. This will include ads spread across all media formats such as radio, print, TV and online.
As part of the promo, all of Katy Perry's fans will have a shot at winning world premiere tickets to see the movie. The event will be streamed care of Pepsi. It will be held in LA where the 'Part of Me' star is also set to perform.
This is good news according to Paramount executive, LeeAnne Stables. With Pepsi being one of the premiere brands in the world, Perry sets a solid partnership to support the promotional and marketing aspect of her movie. Pepsi is sure to add more excitement to the much-awaited movie that will reveal the world of the pop star behind the lights and fame.
It will feature the documentary-like approach of Perry's 'California Dreams' tour and all those moments when she would speak in the most candid manner. The latest trailer even brought the spotlight to her divorce with ex-husband Russell Brand.
Another Music Video For Katy Perry fans
After releasing her 'Part of Me' music video in military theme, Katy Perry tweeted about her shoot with her latest music video. She did not reveal any details and only left a question for her fans.
"I have to pick a costume from the Cali Dreams Tour, which would you pick? #KP3D" tweeted the singer.
It is safe to say that Perry fans are excited, knowing that their idol would come up with something always better than the last.
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