Kei Nishikori Nets 100 Million Yen After Becoming The First Asian To Reach Grand Slam Tennis Final

In the world of Tennis today, all eyes were focused on Asia as Kei Nishikori became the first Asian to reach the coveted Grand Slam Tennis final.

The Croatian Mayo Cilic tested the 24-year-old Japanese in a match that made the Japanese fans cheer from all around the globe not to mention those who were also present at the public hall in Nishikori's home, the prefecture of Shimane.

Thanks to that event, it also paved way for the various sponsors to celebrate his winning streak. Although Mayo Cilic, the Croatian U.S. Open superstar may also have taken credit, the Japanese swooned more advertisers for that matter.

Long before Nishikori reached a Slam semifinal, he already made a mark as one of the sports' top earners making him one of the most likeable personalities of various advertising campaigns by brands like Uniqlo, Wilson, Adidas, Delta Airlines, Weider and Tag Heuer.

Japanese Billionaire Tadashi Yanai, the president of Fast Retailing Co. (9983), also Asia's biggest clothing company agreed to pay the 24-year-old a bonus of $941,000 (100 million yen) although he failed to take home the U.S. Open title.

Yanai, also included in the roster of Japan's richest personalities also gave 50 million yen of the reward and his company covered the remaining amount as Nishikori made a mark in the history since he was the first man to represent Asia to play to play for a Grand Slam title.

Yanai also signed a sponsorship contract with Nishikori three years ago even when Fast Retailing Co. was not marketing a tennis line then. Endorsements from Nissin Foods Holdings Co. (2897), Delta Air Lines Inc., LVMH Moet Hennessy Louis Vuitton SA's Tag Heuer and Japanese financial services firm Jaccs Co. were also included among the long list of the product advertisers that are willing to pay for this superstar.

Same with Yanai, Kei Shibata is currently celebrating in New York, even though his man Cilic lost the title in the U.S. Open final.

Despite setbacks and doubts in the final, Nishikori pulled out all of his lucky cards and the odds in his favour in a turnaround action-packed season and proved his strength to go head-to-head to win the match of five sets. The winner and the loser faced another test as they ensure to back up surprises that will happen along the way in the field of tennis matches.