Kendall Jenner Is The New Face Of Estee Lauder

Kendall Jenner just added another feather in her cap as she bagged a major endorsement deal. The Kardashian- Jenner clan member is named as the new face of Estee Lauder.

The formal announcement came on Saturday as the 19-years-old signed on the dotted line with the major beauty brand. The announcement was made by the company's officials in a press release.

In the official statement, Estee Lauder declared younger step sister of reality TV queen Kim Kardashian as the ultimate Instagirl. The brand explained that they have roped in the young upcoming high fashion model as she bridges the gap between world of fashion, entertainment and social media, as told by Daily News.

Jenner has very recently ventured in high fashion world by appearing in runway shows of top designers like Marc Jacobs and Givenchy. Since debuting in the fashion shows, the young reality TV personality has climbed the ranks in no time to become a hot property in the fashion world. This new addition, however, is her highest and most prestigious profile till date, as told by News.com.au.

Jenner was in talks and was aware of the impending formal announcement for few months. The sizzling beauty took to Instagram to vent out her excitement as she had the received the news while in Paris for the fashion week and has to curb it down till the formal announcement.

"It honestly feels like a dream to represent such an iconic brand - it is an incredible honour and quite humbling," said Jenner in a release. "I found out when I was backstage at Paris Fashion Week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."

On the other hand, Estee Lauder seems to be smitten by the young star as they have dedicated a whole page on their website where they have introduced their new model as fashion muse, IT girl and Instagram sensation.

The news comes in line with another announcement that Jenner will be doing the runway show for Chanel. She has reportedly turned down the offer to become Victoria's Secret Angel so that she could the walk the ramp for Chanel.