Kendall Jenner arrives at the 2014 MTV Music Video Awards in Inglewood, California August 24, 2014.
Kendall Jenner arrives at the 2014 MTV Music Video Awards in Inglewood, California August 24, 2014. Reuters/Kevork Djansezian

Kendall Jenner has just announced that she is the new face of iconic makeup brand Estee Lauder. Her announcement was met by touching messages of support and pride from members of the Kardashian Jenner clan.

Kendall personally made the announcement by posting on her Instagram page. She posted a photo of herself and said that she is the new face of Estee Lauder. She had earlier teased the announcement, saying that she and the makeup brand have some big news to announce via Vogue Magazine. Her mom, Kris Jenner, immediately showed her daughter lots of love and support by reposting the Estee Lauder promotional video where Kendall talks about how she used to play with Estee Lauder as a young kid and to now become its newest endorser is a dream come true.

Kendall's eldest sister Kourtney Kardashian also showed her support by posting a photo of Kendall and tweeting:

This beautiful soul @kendalljenner is the new face of @esteelauder! I feel so blessed to get to… http://t.co/zmkpM5luS3

— Kourtney Kardashian (@kourtneykardash) November 15, 2014

Another Kardashian sister Khloe, could not contain her joy and pride at her little sister’s achievements. She also took to social media to express her support for Kendall: "It takes so much courage to actually go ahead and conquer your dreams. Most people just talk about what they want to do. You are actually living what you've dreamed you'd always do! Proud of you baby girl. @voguemagazine"

The official Estee Lauder Web site has Kendall’s face all over the front page where they describe her as an “It Girl,” Instagram sensation, cover star and now their latest model. They then went on to show off a series of products deemed to be Kendall’s favourites among the Estee Lauder catalogue. The list includes lipstick, nail polish, eye shadow, a perfume and a few other beauty essentials. The site also offers a promo where they will give away a free full size sumptuous infinite mascara along with a purchase of any one of Kendall’s favourite items.

Vogue Magazine online came out with an article in conjunction with the announcement of Kendall’s new endorsement deal. The report explains that Kendall’s classic good looks are a perfect canvas for the makeup brand. According to the site, her massive popularity as an Instagram star shows her relevance as a current superstar that has a direct connection to her audience.