KFC Australia says it will no longer provide toys with any childrenʼs meals.

Stores across the country have been advised that, effective immediately, toy stocks will not be replenished. Some KFC outlets have already run out and others will exhaust their stock shortly.

KFC Australiaʼs decision to remove toys is one of a number of initiatives the company has been rolling out to encourage more responsible food choices and improve the nutritional profile of its products.

Corporate Affairs Manager Zac Rich said giveaway toys had been introduced during a very different era.

“From KFCʼs point of view it is definitely time to move on. We think the idea of toys being given away with meals has had its day and weʼre pleased to be taking the lead in removing them,” he said.

“For three years now, KFC has taken a very clear position to not advertise or actively promote our childrenʼs meals, but this is the next step in removing so-called pester power at our stores altogether.

“KFC was a founding member of the Australian Quick Service Industry Initiative for Responsible Advertising to children and the withdrawal of toys continues our commitment to the principles we signed up to," he said.