Kohl’s To Expand Sephora Partnership With 400 More Shops
![A sign is posted on the exterior of a Kohl's store in San Rafael, California, on Nov. 12, 2015.](https://d.ibtimes.com.au/en/full/1756036/sign-posted-exterior-kohls-store-san-rafael-california-nov-12-2015.jpg?w=594&f=577dde3b59cc5c7a4641f8f131d599fc)
Kohl’s (KSS) announced on Tuesday that it will be adding another 400 Sephora shops to its stores in 2022.
The new beauty shops will expand the Sephora locations to 600 stores, putting Kohl’s on track to have 850 sites in its more than 1,150 stores by 2023, the company said.
Doug Howe, Kohl’s chief merchandising officer, said in a statement, “We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion.”
The Sephora shops at Kohl’s feature 2,500 square feet of freestanding beauty space with a curated assortment of makeup, skincare, hair, and fragrance products. Sephora-trained beauty advisors man each shop, offering personalized beauty consultations as well as help finding products.
Beauty brands inside the Sephora shops include Rare Beauty, NARS, Charlotte Tilbury, Kiehl’s, Giorgio Armani, Olaplex, Clinique, and the Sephora Collection, among others. New brands being added this year include Murad, Clarins, Jack Black, Living Proof, Versace, and Voluspa.
“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer.
Kohl’s began its partnership with Sephora last fall as part of an effort to drive new customers into its locations, which the retailer said early indicators show it is “succeeding on these fronts.” Kohl’s said the venture is “driving sales, bringing new, younger and more diverse customers, and enabling cross-category purchases.”
The 600 Sephora stores that will be at Kohl’s in 2022 include:
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Nebraska
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New Jersey
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New York
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North Carolina
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Oklahoma
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Oregon
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Pennsylvania
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Rhode Island
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South Carolina
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Tennessee
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Texas
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Vermont
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Virginia
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Washington
- Bonney Lake: New store, address to come.
West Virginia
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- Huntington: 300 Mall Road
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Wisconsin
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- Muskego: S68W15388 Janesville Road
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- Oak Creek: 9035 S Howell Ave.
- Sheboygan: 3347 Kohler Memorial Drive
- Stevens Point: 150 Crossroads Drive
- Waukesha: 2130 E Moreland Blvd.
- West Allis: 2601 S 108th St.
- West Bend: 1400 S Main St.
As of Tuesday at 9:32 a.m. ET, shares of Kohl's were trading at $59.02 up 95 cents or 1.64%.
![Kohl's](https://d.ibtimes.com.au/en/full/212486/kohls.jpg?w=736&f=c2866b58697b4ef506f732e7c8b9df0f)