The much awaited theatrical trailer of Bollywood movie Krrish 3 will come with Shah Rukh Khan and Deepika Padukone starrer Chennai Express, which is scheduled to hit the screens on Eid, August 8, 2013. The digital promotional campaign of the movie kick-starts on June 27, 2013.

Starring Hrithik Roshan, Priyanka Chopra, Vivek Oberoi, the movie is a science thriller and is the third instalment of the widely popular superhero franchisee, Krrish. "Launching the trailer with a big film guarantees many eyeballs. I am going to talk to Shah Rukh or UTV about the same," Rakesh Roshan, producer-director of the movie, said in a press statement.

Krrish 3 is scheduled for a Diwali release in November but the promotional campaign of the movie is all set to begin this week. The makers of the movie have teamed up with Hungama Ditigal Media to kick start the digital campaign on Facebook and other social networking sites. As part of the digital campaign, Hrithik Roshan will release the first look of the movie on Facebook on Thursday, June 27, 2013. He is also expected to have a live-chat session with his fans on the same date.

On Twitter, Bollywood superstar (@iHrithik) posted, "Excited to chat with you on 27th June at 3PM on FB. What wud u want 2 know abt @krrish3? chat link http://po.st/jsRi6R."

Hungama Digital claims that this will be the largest social media launch campaign for a movie in India, according to a report published in The Times of India. On the first day of the campaign, the company expects to reach 50 million people worldwide.

"We are looking forward to unveil the first look of our film, Krrish 3, on Facebook," Rakesh Roshan said to Indian media. "We want to maximize the potential of social media, reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch."

Hrithik Roshan is excited about chatting with his fans through Facebook Live Video Chat. He said that he is looking forward to the grand opening of the digital motion poster Krrish 3. "Technology today is simply phenomenal; like in an instant you can get instant feedback and comments for films. I'm a big believer in the power of social networking as it involves fans and followers, and for a film like Krrish 3, it takes the experience to a higher level," Hrithik Roshan added.

According to media reports, the live video chat will be available on four Facebook pages: Hrithik Roshan's official fan page, the Krrish 3 movie official fan page, the BollywoodHungama.com fan page and the official Bollywood on Facebook fan page. Makers of the movie and Hungama have also roped in Radio City 91.1 FM to make this initiative successful. Listeners of this FM Radio channel will also get a chance to ask Hrithik Roshan their questions during the live video chat.

The first look of movie will also be released on Instagram on Thursday at handle @hrithikroshan.